Sejong Traditional Market
Sejong Traditional Market (세종전통시장; map) is a historic marketplace located in Jochiwon Town, Sejong City (세종시; map).
Established in 1931 and formerly known as Jochiwon Traditional Market, it was renamed following the creation of Sejong City in 2012.
Today, it remains a vibrant hub for commerce and community, covering about 9,200 pyeong (30,434 m²) and featuring over 320 stalls. It operates daily and hosts popular 5-day markets on days ending in 4 and 9 (e.g., 4th, 9th, 14th).
History and Cultural Significance
Sejong Traditional Market’s roots trace back to the Joseon Dynasty, as recorded in Dongguk Munheon Bigo.
During the Japanese colonial period, the market was modernized with a new site established in 1917, consolidating its role as a regional trade hub.
The market also holds historical significance as the site of the March 1st Independence Movement in 1919, where over 1,500 people gathered for protests.
Today, the market has evolved through the decades, introducing modern retail trends with infrastructure improvements like covered walkways, parking facilities, and support centers. While competing with large supermarkets and online retailers, the market thrives on its 5-day markets, attracting vendors from nearby cities like Daejeon, Cheonan, and Gongju.
The market plays a key role in preserving traditional Korean culinary and craft practices, providing a vital outlet for local farmers and artisans. It also strengthens community bonds by serving as a regular gathering place, helping to sustain regional economic and cultural heritage.
Layout and Offerings
Sejong Traditional Market blends history and contemporary amenities, including covered shopping streets, wheelchair-accessible restrooms, and a five-story parking tower. Its offerings include seasonal produce, seafood, local specialties such as freshly pressed sesame and perilla oils, hand-pounded rice cakes, and traditional crafts.
- Food and Produce: Seasonal fruits, vegetables, seafood, and regional specialties such as hand-pounded rice cakes.
- Ready-to-Eat Foods: Highlights include handmade mandu (dumplings) with a 50-year legacy, sizzling jjajangmyeon (black bean noodles), crispy wangcheon padak (spring onion chicken)—one of Korea’s earliest such dishes—and syrup-filled hotteok (sweet pancakes) that draw long lines
- Household Goods and Crafts: Clothing, kitchenware, artisanal crafts, and traditional Korean items.
- Local Specialties: Freshly pressed sesame and perilla oils, fermented sauces, and freshly ground grains.
Key Attractions
Sejong Traditional Market is known for its iconic wangcheon padak, celebrated as one of Korea’s first spring onion chicken dishes. Originally known for preparing chicken to order, the stall now offers pre-prepared options to accommodate high demand. Visitors should expect long lines, especially during peak hours.
The 5-day market days are a highlight, bringing a festive atmosphere and drawing over 1,000 visitors per event. Farmers and artisans from neighboring towns join local vendors to sell fresh produce, seafood, and handcrafted goods at competitive prices.
The market has preserved traditional vendor stalls alongside contemporary upgrades like Jochiwon Theme Street.
Visitor Experience
Situated near Jochiwon Station, Sejong Traditional Market is easily accessible by train, bus, and car. Visitors can park in one of three public lots, including a modern parking tower.
The market is equipped with wheelchair-accessible entrances, restrooms, and dedicated parking spaces.
The 5-day markets are the best time to experience the market’s vibrant atmosphere and expanded offerings. Weekdays, meanwhile, provide a quieter opportunity to explore the daily market and sample its culinary delights.
Events and Community Impact
Sejong Traditional Market plays a central role in local culture. It hosts events such as the annual Jochiwon Peach Festival and seasonal sales.
Recent revitalization efforts, like expanding pedestrian areas and decorations, enhance the market’s appeal and attract younger visitors.
